Are you getting your desired volume of Facebook Likes,Shares, and Comments? If not, a new Infographic (below) by Dan Zarrella may help you discover the reason. Dan collected data on the top 10,000 Facebook pages and analyzed the time, day, tone, length, and post type (video, photo, text, or link) to find which posts yielded the most Likes, Shares, and Comments.
He reported that photos received the most Likes and Shares, but text updates got the most Comments; photos were very close behind. Posts that were either very long or very short had a higher percentage of Likes, while longer posts had more Shares. Updates that contained words like “I” or “me” usually got more Likes.
When to post updates is a big issue for many marketers, especially those without enough content and/or resources to post multiple social media updates throughout the day. The infographic below shows that status updates posted between 6 and 8pm EST received more Likes and Shares. Likes peaked around 8PM EST and Shares peaked around 6PM EST. Posts published on the weekends received more Likes than those posted during the week.
You should keep a few things in mind if you plan to rely on this data to modify or form your social media marketing strategy. The data collected was based on 10,000 of the most popular Facebook brand pages, many of which may have been B2C. B2B pages may see different results. You will want to do some testing to see which dates, times, and post types give your brand the best results. While very useful, Dan’s data should be used as inspiration for others to really research and analyze their audiences when forming marketing and social media strategies.
Have you ever conducted similar research on your audience’s use of Facebook or other social media networks? We’d love to hear what you found. Please share below.